Victory financial Southlake
Your Success
Is Our Victory
Victory Financial Southlake helps individuals, families, and business owners make clearer decisions about investment management, retirement planning, tax strategy, insurance planning, and estate planning. Led by Daniel Paschke and Rodney Tracer, our team brings a holistic, relationship-first approach to helping clients build, protect, and transition wealth with confidence.
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Comprehensive Financial Planning for Families and Business Owners
We work with families and business owners across Southlake, Grapevine, Trophy Club, and the broader DFW area who want a financial advisor that treats their financial life as something bigger than a portfolio. Our planning process covers everything that shapes your financial picture: investment strategy, tax efficiency, retirement income, insurance, and estate planning coordinated across one advisory relationship.
Every advisor on our team has genuine roots in Southlake, Grapevine, and Trophy Club. We're part of this community: the same neighborhoods, the same schools, the same DFW mid-cities life our clients are living.
Precision-Driven Financial Strategy
Built for Clients Who Expect More
Victory Financial Southlake works with individuals, families, business owners, and retirees who want more clarity and coordination across their financial lives. Many of the people we work with are balancing growing careers, family responsibilities, retirement decisions, tax considerations, or business transitions and want guidance that connects every piece together instead of treating each decision separately.
What can I expect from our first conversation?
Our introductory call is completely free and there's zero obligation. It's simply a relaxed conversation where I get to learn a little about your situation, your goals, and any questions you have. There's no sales pitch and no pressure. From there, if it feels like a good fit, we'll schedule a follow-up meeting — either in person at our Southlake office or virtually — to go deeper.
How are you different from other financial advisors?
A few things set us apart. First, we start with your taxes — most advisors never look at your tax return. We use an AI-powered tool to find real savings opportunities most people are missing. Second, we're an independent, fee-based fiduciary — meaning we're not incentivized by commissions or product sales. Third, we have a close collaboration with an estate planning attorney right here in Southlake, so your financial and legal picture are always working together.
How much does it cost to work with you?
We operate on a fee-based advisory model, meaning we charge an advisory fee based on the assets we manage on your behalf. This structure keeps us fully aligned with your goals — we're motivated to grow and protect your wealth because our compensation is directly tied to it. We're completely transparent about our fees and will walk you through everything clearly before you make any decisions.
What is a fiduciary and why does it matter?
A fiduciary is legally required to act in your best interest — not their firm's, not a product company's, yours! Not all financial advisors are held to this standard. As I've personally experienced at large firms in the past, advisors can sometimes be incentivized through higher commissions or bonuses to recommend certain products. As an independent RIA and true fiduciary, we've removed all of that from our equation. You can trust that every recommendation we make is genuinely the best option for your situation.
What is a complimentary tax analysis and how does it work?
As a first step, we offer a complimentary tax analysis using our AI-powered planning software. You simply share your most recent tax return, and we run it through a deep analysis of the IRS tax code to identify any opportunities to reduce what you owe — this year and in the years ahead. It's one of the most eye-opening things we do with new clients, and it costs you nothing to find out what you might be leaving on the table.
I've always managed my own finances — why would I need an advisor?
That's actually one of the most common situations we encounter — and one of the most rewarding to work with. Managing your own finances takes real discipline, and we respect that. But there's a difference between managing your money and fully optimizing it. Most self-directed investors are leaving massive tax savings on the table, carrying more investment risk than they realize, or have estate plans that are outdated or incomplete. We're here to find those gaps and help you fill them.
My finances feel complicated — where do we even start?
Right where you are. We don't need everything to be perfectly organized before our first conversation. We start by simply understanding your full picture — income, accounts, taxes, insurance, and goals — and then work through each layer systematically. Our process is designed to bring clarity and confidence, not more complexity. Most clients tell us they feel significantly more in control after just the first real planning session.
Is my estate plan actually up to date and doing what I think it's doing?
This is one of the most important questions you can ask — and unfortunately, the answer is often no. Life changes, tax laws change, and estate plans that were written years ago may no longer reflect your wishes or protect your assets the way they should. Through our partnership with my wife and the team at Peabody Law Firm in Southlake, we can help you review your estate plan, identify any gaps, and make sure everything is properly funded and structured to pass your wealth efficiently to the next generation or the causes you care about.

